“We greatly appreciate the chance to show you what we can do, Mr. and Mrs. Jones.
“We know how important it is to gain your confidence, so I would like to point out that we have over 100 5-star reviews online.
“In fact, here is an actual map of customers who have posted glowing reviews. And here’s a review from Mrs. Smith right down the block.
“And here are a few reviews written for one of our best and brightest installers John Smith who will be working on your HVAC installation.”